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2018 Education Sessions

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  • Connecting Business, Analytics and IT to Realize a Return on Investments

    October 09, 2018, 11:00 AM - 12:00 PM, Sands Expo & Convention Center - Veronese 2405

    Explore how gaming is changing and methods to use data for better pricing and reinvestment decisions. We'll look at how to employ your technology to track and a...

    • Language: English

  • Transitioning to Digital Marketing: What do you Gain and What do You Lose?

    October 09, 2018, 2:00 PM - 2:45 PM, Sands Expo & Convention Center - Veronese 2405

    This session will explore the benefits of digital communication and how your casino can benefit immediately by improving service and increasing loyalty while re...

    • Language: English

  • Social and Experiential: Using Digital to Your Advantage

    October 09, 2018, 3:00 PM - 3:45 PM, Sands Expo & Convention Center - Veronese 2405

    This session will address how social media can add to your marketing mix, and allows you to develop 2-way communications with your key stakeholders. We'll cove...

    • Language: English

  • Big Data's Future in the Gaming Industry: A Pechanga Case Study

    October 10, 2018, 10:30 AM - 11:30 AM, Sands Expo & Convention Center - Veronese 2405

    Isolated, proprietary, non-interactive, non-integrated data systems, or "data silos," define the Current State of Big Data in the resort and gaming industry. It...

    • Language: English

  • Best Practices in the Marketing of Events and Entertainment

    October 10, 2018, 1:30 PM - 2:15 PM, Sands Expo & Convention Center - Veronese 2405

    Learn how to attract events/tradeshows and conventions and other hosted and promotional activities to your venue in this dynamic presentation. Robert Rippee wil...

    • Language: English

  • Curating the Customer Journey to Drive Revenue

    October 10, 2018, 2:30 PM - 3:15 PM, Sands Expo & Convention Center - Veronese 2405

    Your resort sets the standard for world-class entertainment, unique dining and unprecedented service. Ideally, all of these experiences combine to create a sing...

    • Language: English

  • Holistically Evaluating Player Worth Across Gaming and Non-Gaming Activities

    October 11, 2018, 10:15 AM - 11:00 AM, Sands Expo & Convention Center - Veronese 2405

    The casino is home to a critical and ever growing mass of data about players, their preferences and their spending habits, across gaming and non-gaming activity...

    • Language: English

  • Player Development Strategies to Increase Repeat Business From Customers Who Win or Lose

    October 11, 2018, 11:15 AM - 12:00 PM, Sands Expo & Convention Center - Veronese 2405

    We know our guests win and lose within their play cycle. Are there different player development strategies for these specific player experiences? What are the t...

    • Language: English

  • Connecting Player Ratings and Marketing to Improve Reward Outcomes

    October 11, 2018, 12:15 PM - 1:00 PM, Sands Expo & Convention Center - Veronese 2405

    Player ratings are almost exclusively based on player value as evidenced by slot or table game tracking systems. However, there are other metrics equally or mor...

    • Language: English

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