A First-Look: Results of an all new Casino & Gaming listener study

Sponsor

  1. Sponsor Pandora

A First-Look: Results of an all new Casino & Gaming listener study

10-04-2017, 11:45 AM - 12:00 PM

AGA Innovation Lab Booth 2848

Language:
English

With a 100% logged in user base and over 84M monthly active listeners, Pandora collects over 1B listener data points daily. It’s Pandora’s data and depth of listener insight that allows casinos to make smarter media buys and create more effective marketing campaigns. Join Pandora’s head of Casino and Gaming, Laura Fernandez, for a first-look into the results of a joint study by Pandora and the America Gaming Association around listener behaviors and interest around they’re ideal casino and mobile gaming experiences.  Find out their top casino activities, the mobile games they play, what they think about player data collection and what the results mean to casino marketers.

Contributors

  • Laura Fernandez

    Speaker

    Sales Director Travel, Tourism & Casinos

    Pandora Media Inc.

Categories

  1. Program
    Innovation Lab