Big Data Isn't Enough: New research methodologies and technology to address gaming’s biggest challenges

Sponsor

  1. Sponsor The Seidewitz Group

Big Data Isn't Enough: New research methodologies and technology to address gaming’s biggest challenges

10-03-2017, 1:00 PM - 1:45 PM

AGA Innovation Lab Booth 2848

Language:
English

Big data analytics rule in casino marketing. But do we truly understand how our customer think, feel and make decisions? This track will cover new market research methodologies and technologies that can yield deeper insights into your customers — and address some of the industry’s biggest challenges, whether it's competing with new platforms, figuring out what experiences will get people into the casino and keep them there, or appealing to Millennials.

Contributors

  • Scott Seidewitz

    Speaker

    Market Research Leader, Innovator, Contrarian and Principal

    The Seidewitz Group

    If you want to grow your company, beware of what your market research consultant tells you—and your customers, too. That’s the message Scott...

Categories

  1. Program
    Innovation Lab