Evaluating Gaming vs. Non-Gaming Guest Spending

Evaluating Gaming vs. Non-Gaming Guest Spending

October 10, 2018, 1:30 PM - 2:15 PM

Sands Expo & Convention Center - Titan 2305
During this panel discussion, we will examine how to get more wallet share from younger guests who are not as likely to sit at gaming tables. Discussion will focus on the shift in the industry, strategies and metrics to implement in order to analyze non-gaming spend, and increase the value proposition of the less-traditional gaming population. Case studies of how operators are effectively utilizing data from advantage systems and loyalty clubs to learn what customers are spending on non-gaming activities - and reward them for that spend - will be presented. Additionally, caveats of cumbersome systems; issues of cash, cards and credits; and other considerations when identifying methods of evaluating and increasing non-gaming spend will be addressed


  • Rob Jacks


    VP of Professional Services


  • Jason Stump


    Vice President of Information Technology

    Westgate Las Vegas

    Jason joined Westgate Las Vegas Resort & Casino in March 2017 after spending 3 years with Affinity Gaming as Sr Vice President & CIO. Jason has over...

  • Kevin Zenishek


    Executive Director of Casino Operations

    Northern Quest Resort & Casino

    In his 18th year with the Kalispel Tribe at Northern Quest Resort & Casino; Kevin has held many positions including Table Games Dealer, Table Games...

  • Bill Friedman



    Friedman Management Group

    Bill Friedman is an international casino consultant in marketing, operations, and interior design. He is the only person who has operated two casinos...

Session Type

  1. Program
    Panel Session


  1. Track
    Non-Gaming Growth Opportunities

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