For this month’s edition, we spoke with Marshall Adair, Senior Vice President of Digital at Everi, to give insight into the growing iGaming market, the importance of appealing to both brick-and-mortar and online audiences, and his advice to operators breaking into this sector.
G2E Insider – May 2021 Edition
In this month’s G2E Talks interview series, we speak with Jacqueline Grace, SVP & General Manager at Tropicana Atlantic City – Caesars Entertainment, Inc. as she discusses leading trends in the gaming industry, inclusion of iGaming in the property’s product offerings, and advice she has for other gaming operators.
The COVID-19 pandemic had significant impact on the gaming industry in 2020, causing a 31 percent drop in commercial gaming revenue and a significant shakeup in the top 20 casino markets. But while COVID overwhelmed traditional gaming sectors, the industry experienced monumental growth in emerging verticals like sports betting and iGaming.
Join G2E Insider Live for some veterans’ perspectives on how to expand your business and incorporate iGaming successfully into your property, how to create long-term opportunities to market to an entirely new group of customers, and look at technology used to integrate online and land-based operations.
While the arrival of iGaming has not attracted the same level of media coverage as the legalization of sports betting in the U.S., it has sparked a race between operators for market share and among gaming tech companies for lucrative supplier contracts.
As casinos across the U.S. continue to work to return to full capacity, customers are looking forward to playing familiar favorites again and trying out the latest games to hit the market.