Contributor Profile

Tricia Costello

Job TitleCEO

Company NameFresh Wata Experiential

Known for her enthusiastic approach towards the synergy between design, production, and immersive technology, Fresh Wata's CEO Patricia Costello has been giving the social and corporate events industry a breath of ​Fresh​ air for over 19 years. Fresh Wata's humble beginnings started In 1999 when Patricia packed her Uhaul in Kansas City and was Vegas bound. Working from her home, she began executing her grand dream of being CEO of a global full service creative event planning and production company. The company grew quickly and so did her client's needs. She added a fabrication and furniture rental department and knew it was time to buy "bigger digs" for her growing team of 50 + employees. Patricia purchased a 60,000 square foot warehouse which is located down the road from the famous Las Vegas strip. Her passion for innovative and immersive technology has lead her to partner up with an award winning VR/AR team who've created a showroom in Fresh Wata's headquarters. "We are constantly evolving and growing. Our priority is to stay ahead of the trends so that we can create immersive experiences that build authentic brand awareness for our client's and their audience." Fresh Wata's services include: Events + Exhibits + Experiential + Production + Fabrication + Environment + Tech. Patricia credits her parents for her ambition and drive. "My mother, who was crowned Miss Ohio State Sweetheart - gracefully ran a catering business while caring for 7 children and my dad." Her father, NFL legend Vince Costello, is responsible for that "fire inside" that pushes her to always deliver her best. With a ​Fresh​ blend of corporate and entrepreneurial culture, Patricia has successfully gained respectable relationships with her clients who range from Visa, Sprint, Instagram, to Fortune 100 brands, and internationally recognized creative agencies. Regularly featured and named Innovator of the Year by Bizbash, she has provided her services in every major city in the United States. Fresh Wata has expanded nationwide with established locations in Los Angeles, CA, San Diego, CA, Phoenix, AZ, Kansas City, MO Canton, OH, and Dallas, TX. Her passion to provide the best service possible is never limited to the size of her client. The substantial growth of her company within 19 years is a result of excellent customer service and meticulous attention to the delivery of unique multidimensional experiences with strong creative concepts. "We are a heart centered company whose goal is to create an emotional connection and bond between our client's brand and their guest. Our company's mission is to continuously redefine the way the world experiences multidimensional experiences, world-class exhibits, events, and design installations through through the artistry of design, production, and technology. Innovation drives our team to deliver OUT OF THIS WORLD shareable moments that truly represent your company and brand."

Conference Sessions

  • Making Every Moment an Experience

    October 15, 2019, 3:30 PM - 3:45 PM, Expo Hall: Innovation Lab Booth 5833

    Looking for a way to bring a multi-sensory experiential activity to your property? Attend this session with fresh wata CEO, Tricia Costello to find out how she...

    • Language: English

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