Contributor Profile

Simon Burell

Job TitleDirector

Company NameBettor Football Ltd.

Burrell is a veteran of the iGaming industry and has spent the past ten years working in Africa, North America, Europe and Latam. He headed up digital, marketing and strategic business development for the largest land-based gaming operator across Africa – Editec, and latterly was COO for the emerging markets division for a large Asian gaming group working across eastern Europe, Africa & Latin America. Simon started his career in live sports data before launching his first online sportsbook in the dotcom boom for Since then he has consulted on retainer or project basis for media companies (Liberty Media, Wayin, Digital Sports Group), sports rights holders (IMG, Racing UK, Football League) and gaming operators (188bet,SBObet, BetFred, Luxbet, Sportingbet, ScommetiSports) across various channels and multiple jurisdictions. He is currently retained as a consultant by a number of European gaming operators, a director of BettorFootball Ltd, (football content providers and part of the Bettor Group which services sport sponsorships for gaming brands) and also a director of a start-up/disruptor in the gaming space.

Conference Sessions

  • G2E Privileges Club Event – Executive Talks: Shared Success Between Global Operators

    October 16, 2019, 2:30 PM - 4:00 PM, Venetian Ballroom H

    Our esteemed panel of casino executives from various style international properties will discuss which trends or new developments are working for their customer...

    • Language: English

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