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2018 Education Sessions

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  • Holistically Evaluating Player Worth Across Gaming and Non-Gaming Activities

    October 11, 2018, 10:15 AM - 11:00 AM, Sands Expo & Convention Center - Veronese 2405

    The casino is home to a critical and ever growing mass of data about players, their preferences and their spending habits, across gaming and non-gaming activity...

    • Language: English

  • Player Development Strategies to Increase Repeat Business From Customers Who Win or Lose

    October 11, 2018, 11:15 AM - 12:00 PM, Sands Expo & Convention Center - Veronese 2405

    We know our guests win and lose within their play cycle. Are there different player development strategies for these specific player experiences? What are the t...

    • Language: English

  • Connecting Player Ratings and Marketing to Improve Reward Outcomes

    October 11, 2018, 12:15 PM - 1:00 PM, Sands Expo & Convention Center - Veronese 2405

    Player ratings are almost exclusively based on player value as evidenced by slot or table game tracking systems. However, there are other metrics equally or mor...

    • Language: English

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