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2019 Education Sessions

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  • Go Omnichannel or Go Home

    October 15, 2019, 11:00 AM - 12:00 PM, Veronese 2404

    Taking an omnichannel approach is critical for casino marketing teams especially in competitive and urban/suburban markets. With changing consumer demographics,...

    • Language: English

  • Pechanga Case Study: A Disruptive Technology

    October 15, 2019, 2:00 PM - 2:45 PM, Veronese 2404

    Pechanga Resort Casino is redefining how resorts and casinos organize and access their data. As a result, we are disrupting generally accepted business models a...

    • Language: English

  • Digital Identity: What you Should Know to Protect and Engage Customers

    October 15, 2019, 3:00 PM - 3:45 PM, Veronese 2404

    Digital Identity is the new focus in privacy and data stewardship and strategy. You will leave this session with an understanding of how digital identity strat...

    • Language: English

  • Using Technology to Extend the Casino Floor and Increase Revenue

    October 16, 2019, 10:30 AM - 11:30 AM, Veronese 2404

    This engaging panel will focus on how technology can help extend the reach of the casino floor into guestrooms. Panelists will discuss how they use guest-engage...

    • Language: English

  • Your Customer Database Continues to Grow but How Do You Turn That Data into Useful Information?

    October 16, 2019, 1:30 PM - 2:15 PM, Veronese 2404

    The amount of data you can collect on your players in your growing database can be extensive – so much so it can lead to analysis paralysis – exactly where you ...

    • Language: English

  • Should Casinos Have a Specific Strategy Just for Millennials?

    October 16, 2019, 2:30 PM - 3:15 PM, Veronese 2404

    Every industry requires a constant refresh of its offer in order to attract new customers and the casino space is no different. The term "millennial" has been a...

    • Language: English

  • Maximizing Opportunities to Communicate Effectively Under Normal Circumstances and Under Pressure

    October 17, 2019, 10:30 AM - 11:15 AM, Veronese 2404

    What you say matters, but not nearly as much as how you say it. Conveying the wrong message to the media, the public or even your co-workers can have devastatin...

    • Language: English

  • Understanding Your Customers: Using Demographic and Psychographic Analytics in Marketing

    October 17, 2019, 11:30 AM - 12:15 PM, Veronese 2404

    In this session, attendees will hear a presentation from a veteran gaming industry marketing executive and a data-driven analyst on the transition from traditio...

    • Language: English

  • Digital Marketing: Moving to an App-Based World

    October 17, 2019, 12:30 PM - 1:15 PM, Veronese 2404

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    • Language: English

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