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  • Digital Marketing – Moving to an App-based World

    October 17, 2019, 12:30 PM - 1:15 PM, Veronese 2404

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    • Language: English

  • Marketing & Analytics Session

    October 15, 2019, 3:00 PM - 3:45 PM, Veronese 2404

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    • Language: English

  • Maximizing Opportunities to Communicate Effectively Under Normal Circumstances and Under Pressure

    October 17, 2019, 10:30 AM - 11:15 AM, Veronese 2404

    What you say matters, but not nearly as much as how you say it. Conveying the wrong message to the media, the public or even your co-workers can have devastatin...

    • Language: English

  • Pechanga Case Study: A Disruptive Technology

    October 15, 2019, 2:00 PM - 2:45 PM, Veronese 2404

    Pechanga Resort Casino is redefining how resorts and casinos organize and access their data. As a result, we are disrupting generally accepted business models ...

    • Language: English

  • Should Casinos Have a Specific Strategy Just for Millennials?

    October 16, 2019, 2:30 PM - 3:15 PM, Veronese 2404

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    • Language: English

  • Understanding Your Customers: Using Demographic and Psychographic Analytics in Marketing

    October 15, 2019, 11:00 AM - 12:00 PM, Veronese 2404

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    • Language: English

  • Using Analytics to Drive Brand Loyalty

    October 17, 2019, 11:30 AM - 12:15 PM, Veronese 2404

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    • Language: English

  • Using Technology to Extend the Casino Floor and Increase Revenue

    October 16, 2019, 10:30 AM - 11:30 AM, Veronese 2404

    This engaging panel will focus on how technology can help extend the reach of the casino floor into guestrooms. Panelists will discuss how they use guest engag...

    • Language: English

  • Your Customer Database Continues to Grow but How Do You Turn That Data into Useful Information?

    October 16, 2019, 1:30 PM - 2:15 PM, Veronese 2404

    The amount of data you can collect on your players in your growing database can be extensive – so much so it can lead to analysis paralysis – exactly where you ...

    • Language: English

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