Age is Just a Number: Behavioral Player Segmentation

Age is Just a Number: Behavioral Player Segmentation

10-05-2017, 10:15 AM - 11:15 AM

Veronese 2405


Which is more valuable: psychographics or demographics? They each have value, and the smart marketer will understand them both. Simply put, psychographics evaluates behaviors, regardless of age. This session will focus on the ins and outs of leveraging that knowledge to improve your game development.

• Gain an understanding of behavioral segmentation and why it benefits you
• Hear the discussion on why segmentation of customers based on behavior vs. demographics is critical to your success
• Learn to recognize identifying customer characteristics and how to use those insights to drive product strategy mix and future plans


  • Karen Gray


    Director of Corporate Marketing and Engagement


    Karen Gray is the Director of Corporate Marketing & Engagement for BCLC. She holds a Bachelor of Commerce, a Masters of Marketing and an MBA. She...

  • Danielle Rankin


    DIrector of Sales Support & Client Relations

    Konami Gaming Inc.

  • Jennifer Welshons


    Senior V.P., Marketing, Lottery Group

    Scientific Games

    Jennifer Welshons serves as Senior Vice President, Marketing for Scientific Games’ Lottery Group. In her role she is a member of the leadership team,...

  • Roberto Coppola


    V.P. of Advanced Products


    Roberto is an accomplished gaming industry executive who has worked on multiple sides of the business from Operator to Manufacturer to Developer....


  1. Track
    Evolution of Game Play
  2. Program