Acquire, Retain, Engage: New Techniques in Customer Loyalty

Acquire, Retain, Engage: New Techniques in Customer Loyalty

10-05-2017, 11:30 AM - 12:30 PM

Veronese 2401


The fastest path to growth is through your existing customers. It takes far less marketing dollars to sell to an existing customer than to attract a new one. But how do you convert a casual customer into a loyal fan or an influencer for your brand? This session will give you an inside look at the most successful techniques.

• Examine player acquisition costs and uncover how much is too much
• Review proven strategies for reducing churn and improving player retention
• Gain insights into how operators and suppliers are partnering to market to different tiers of players and increase ADT


  • Valerie Glenn


    CEO & Principal

    Wide Awake

    A long-time business and community leader in Nevada, Valerie’s accomplishments in advertising, public relations and beyond have been widely...

  • Luigi Mastropietro


    VP of Relationship Marketing


    Luigi Mastropietro is currently the VP of Relationship Marketing for Everi (formerly Global Cash Access), (NYSE: EVRI), headquartered in Las Vegas,...

  • Jennifer Weissman


    SVP, Chief Marketing Officer

    Penn National Gaming, Inc.

    Jennifer Weissman has close to twenty years of experience as a marketing executive within the gaming industry. Prior to joining Penn National Gaming,...

  • Karen Gray


    Director of Corporate Marketing and Engagement


    Karen Gray is the Director of Corporate Marketing & Engagement for BCLC. She holds a Bachelor of Commerce, a Masters of Marketing and an MBA. She...


  1. Track
    Customer Intelligence
  2. Program