Build the Sound of Your Casino

Build the Sound of Your Casino

10-03-2017, 1:30 PM - 2:00 PM

Integrated Resort of the Future - Booth 5829

Language:
English

Research shows that casino enthusiasts are interested in more than just throwing dice or doubling down at the blackjack table. In fact, a recent Pandora Casino and Gaming listener study showed that 69% of listeners are very interested in a casino’s restaurant offerings.  So how can you engage consumers, promote your non-gaming opportunities and increase revenue? Pandora’s head of Casino and Gaming, Laura Fernandez, will sit down with Ericka Carr, Executive Director of Digital at MGM Resorts International to walk through how Building the Sound of Their Casino and creating a community of casino enthusiasts through the passion point of music helped drive property and entertainment revenue.

Contributors

  • Laura Fernandez

    Speaker

    Sales Director Travel, Tourism & Casinos

    Pandora Media Inc.

  • Ericka Carr

    Speaker

    Executive Director of Digital

    MGM Resorts International

Categories

  1. Program
    Integrated Resort of the Future