Understanding Your Customer Demographics to Better Program Entertainment

Understanding Your Customer Demographics to Better Program Entertainment

10-04-2017, 2:00 PM - 2:30 PM

Integrated Resort of the Future - Booth 5829

Language:
English

Michael Scafuto of the M&M Group, a full service entertainment agency, and seasoned industry professional Seth Shomes of United Talent Agency will talk to attendees about the need to program entertainment programming that fits within your customer demographics.

Using the Latin American market as an example, Michael and Seth will talk through how casinos can better work with their agency to ensure their bookings are relevant and compelling for their current customer base and help to drive incremental revenue for their property. 

 

Contributors

  • Michael Scafuto

    Speaker

    CEO

    M&M Group

  • Seth Shomes

    Speaker

    Agent

    United Talent Agency

Categories

  1. Program
    Integrated Resort of the Future