Holistically Evaluating Player Worth Across Gaming and Non-Gaming Activities

Holistically Evaluating Player Worth Across Gaming and Non-Gaming Activities

October 11, 2018, 10:15 AM - 11:00 AM

Sands Expo & Convention Center - Veronese 2405
The casino is home to a critical and ever growing mass of data about players, their preferences and their spending habits, across gaming and non-gaming activity. When players game at a casino, their "journey" through the property is not limited to gaming alone, but can include interactions across a wide variety of casino amenities and attractions. These player interactions - and spend - across F&B, hotel, events, etc. provide a more holistic picture of a player's value and can help you establish a more precise reinvestment percentage. We'll explore how reinvestment strategies change once casinos holistically understand their players' interactions across the entire corpus of activity and spend. Our panel of experts will walk you through the strategic, technical, and financial implications and leave you with a framework to take back and implement in your organization.


  • Azam Husain


    Founder and CEO

    Casino Science

    Az Husain is founder and CEO of Casino Science, an analytics and data science company that solves marketing problems for casino operators.  Az has...

  • Michael Ka'ahanui


    Director of Marketing

    Muckleshoot Casino

    Navigating the world of casino marketing is a lot like completing a complex 3D puzzle – you have to know where to start and what patterns to look for...

  • James Snead


    Chief Financial Officer

    Chukchansi Gold Resort & Casino

    James Snead is CFO at Chukchansi Gold Resort and Casino. He has over 35-years business and accounting experience. The last 19-years have been in...

Session Type

  1. Program
    Panel Session


  1. Track
    Marketing and Analytics - Customer Acquisition & Retention

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