The Sports Betting Data Overload – How intelligent and automated technology solves marketing headaches

The Sports Betting Data Overload – How intelligent and automated technology solves marketing headaches

October 09, 2018, 12:30 PM - 12:45 PM

AGA Innovation Lab - Booth 5833
Language:
English
Sports betting operators offer hundreds of thousands events a year, each with thousands of things to bet on, against a backdrop of millions of price changes a day. How do you market a constantly evolving product set when instant and in-game betting is the biggest market share? This session looks at how technology and automation can solve the problem with case studies from publishers and operators around the world.

Contributors

  • David Sargeant

    Speaker

    Betting & Gaming Innovation Consultant

    iGaming Ideas

    David is a leader in the sports betting and iGaming sectors with more than 16 years of experience. Advisor to some of the biggest gaming brands in...

Session Type

  1. Program
    Innovation Lab

Categories

  1. Track
    AGA: Innovation Lab

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