Online Wagering Opens New Opportunities in Responsible Gaming Protections

Online Wagering Opens New Opportunities in Responsible Gaming Protections

October 09, 2018, 1:30 PM - 1:45 PM

AGA Innovation Lab - Booth 5833
As U.S. states continue to regulate and expand into new online gaming products, opportunities and expectations to improve consumer protection measures increase. Driven by the nature of new online gaming products which require all play to be registered, operators are able to capture detailed customer behavior digitally. Over the past 10 years in Europe, regulated online gaming has grown rapidly and governments and regulators are now requiring operators to place an increased focus on using customer data to understand patterns of play in the context of gaming risk. Continuously improving and enhancing responsible gaming measures will become increasingly important, and expected. In this session, BetBuddy, Playtech's responsible gaming analytics company, will explain how data and artificial intelligence can be integrated into day-to-day gaming operations to better understand and interact with your customer and, ultimately, build trust in your online gaming brand.


  • Simo Dragicevic


    CEO, Bet Buddy


Session Type

  1. Program
    Innovation Lab


  1. Track
    AGA: Innovation Lab

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