Leveraging the Power of Data Science to Drive Growth

Leveraging the Power of Data Science to Drive Growth

October 09, 2018, 10:30 AM - 10:45 AM

AGA Innovation Lab - Booth 5833
Hotels of all shapes and sizes are besieged today by information – often unable to process it, let alone glean insights from it and take meaningful action. But if data is the currency of a digital economy, hoteliers' ability to use it wisely, and expediently, will be the greatest variable in achieving business growth. Learn how data science can help you uncover powerful insights from data internal and external to your enterprise and enable you to build mathematical models that allow you to enhance shop-to-book ratios with personalized offers, enhance guest loyalty with targeted offers across the travel lifecycle, and grow your F&B revenues with better forecasts. Learn how to unlock the value in your data.


  • Sundar Swaminathan


    Director, Hotel Solutions Marketing


    Sundar Swaminathan is Director, Hotel Solutions Marketing for Oracle Hospitality. In this role, Sundar is responsible for marketing Oracle...

Session Type

  1. Program
    Innovation Lab


  1. Track
    AGA: Innovation Lab

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