The New Trifecta: Sports betting, charitable giving and brand amplification

The New Trifecta: Sports betting, charitable giving and brand amplification

October 10, 2018, 2:30 PM - 2:45 PM

AGA Innovation Lab - Booth 5833
Language:
English
Sports betting is red hot - arguably it's currently the most watched and interesting industry in the United States. Simultaneously, Corporate Social Responsibility has become a staple of major companies - and it's no surprise. Nine out of 10 consumers expect their brands to be socially conscious and responsible. In fact, 73% of these consumers will spend more with a socially conscious brand. In this session, the founders of Goodbookey discuss how these two seemingly disparate areas - sports betting and social responsibility - actually complement each other effectively and how brands are already positioned to be the major beneficiary.

Contributors

  • Tony Pease

    Speaker

    Founder and CEO

    Carimus and GoodBookey

    Tony Pease is a technology executive and entrepreneur with significant experience building early stage technology and consulting firms. Tony was a...

Session Type

  1. Program
    Innovation Lab

Categories

  1. Track
    AGA: Innovation Lab

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