Understanding Your Customers: Using Demographic and Psychographic Analytics in Marketing

Understanding Your Customers: Using Demographic and Psychographic Analytics in Marketing

October 17, 2019, 11:30 AM - 12:15 PM

Veronese 2404
Language:
English

In this session, attendees will hear a presentation from a veteran gaming industry marketing executive and a data-driven analyst on the transition from traditional marketing practices to what you can and should do now to better understand, retain and gain customers. When should you be doing quantitative research and how? New tools and technologies make such analytics much easier and cost effective than ever before.

Contributors

  • Suzanne Perilloux Leckert

    Speaker

    Managing Partner

    Convergence Strategy Group

    Founding partner of both Renaissance, L.L.C. and Convergence Strategy Group, Ms. Leckert has been providing planning and analytical services to...

  • Joe Witterschein

    Speaker

    President

    Tribal Gaming Services & Advisory Group, Inc.

    Mr. Witterschein is President of Tribal Gaming Services & Advisory Group, Inc. a nationwide Indian Gaming and Tribal Government consulting practice...

Program Type

  1. Program Type
    Presentation

Categories

  1. Track
    Marketing and Analytics