Roadmap to a Scalable Future Focused on Incremental Revenue

Roadmap to a Scalable Future Focused on Incremental Revenue

October 16, 2019, 10:30 AM - 11:30 AM

Veronese 2406
Which is more finite; your slot floor real estate or your market of slot players? How do new categories of casino games, such as video game gambling, provide value today and in the near future? As the casino industry continues to evolve, how will we create sustainability and growth? This session will consider modern paradigms for attracting and monetizing "net new" casino gamers and present real world data and metrics on how to evaluate incremental revenue. Together, video game gambling supplier GameCo LLC and casino operator Pearl River Resort will share a case study from deploying GameCo's Video Game Gambling Machine (VGM™) at the property in Choctaw, MS. Attendees will leave with strategies to marketing to new audiences, evaluate the performance of new gaming categories, and an understanding of the lifetime value of casino customers.


  • Blaine Graboyes




    Blaine Graboyes is CEO of GameCo, the inventor of the video game casino and the first company bringing skill-based video game gambling to the casino...

  • Andrew Cardno


    CEO & Founder

    Game Changing Technologies

    Andrew is an internationally acclaimed Thought Leader and Visionary in the field of Data Visualization, Advanced Analytics and Big Data. With his...

  • Kristine Walker


    Director of Slot Operations

    Pearl River Resort

    With over 19 years of gaming experience, Kristine Walker currently serves as Director of Slot Operations at Pearl River Resort. Throughout her...

  • Bill Burtch


    Chief Information Officer

    Pearl River Resorts

    Bill Burtch - Chief Information Officer - Choctaw Resort Development Enterprises (Pearl River Resort) - Choctaw, Mississippi Executive Innovation,...

Program Type

  1. Program Type
    Case Study


  1. Track
    Optimizing Gaming Operations