Your Customer Database Continues to Grow but How Do You Turn That Data into Useful Information?

Your Customer Database Continues to Grow but How Do You Turn That Data into Useful Information?

October 16, 2019, 1:30 PM - 2:15 PM

Veronese 2404
Language:
English
The amount of data you can collect on your players in your growing database can be extensive – so much so it can lead to analysis paralysis – exactly where you don't want to be. So what's the solution? This session will help you quickly ID what's imperative for you to know about your players and what makes them valuable to you. This session will present cases of fine tuning the marketing-predictive analytics-channel distribution dials so that you get the right offer to players at the right reinvestment for your business. Data should inform customer worth and enable casino profitability, and this session will help you do exactly that.

Contributors

  • Jenny Brinkman

    Speaker

    Director, Professional Services - Systems

    Aristocrat

    In her current role at Aristocrat Technologies, Inc, Jenny leads the team responsible to deliver Professional Services for the Oasis 360 portfolio of...

  • Ben Koff

    Speaker

    Marketing

    Scarlet Pearl Casino Resort

    Ben Koff consults in the international hospitality, gaming, and tourism industries. His casino work experience over the past 14-years includes...

Program Type

  1. Program Type
    Presentation

Categories

  1. Track
    Marketing and Analytics

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