The Playbook for a Reinvented Sportsbook

The Playbook for a Reinvented Sportsbook

October 16, 2019, 2:30 PM - 3:15 PM

Titian 2303
Walt Fales and Matt Kenagy, the co-creators of the reinvented sportsbook experience that has been deployed at the LINQ casino in Las Vegas, will share the background of how this concept evolved, their experiences, learning lessons and tips for others who are looking to enter into the sportsbook craze spreading across the nation. Ranging from new design elements, a completely rearranged social seating, indoor food trucks, virtual reality, augmented reality, self-serve beer walls, and, yes, even robots -- this is a discussion you won't want to miss.


  • Walt Fales


    SVP Strategic Development, Enterprise Gaming

    Caesars Entertainment

    Walt Fales has been immersed in the gaming and hospitality industries for more than 22 years, leading executive teams spanning planning & analysis,...

  • Matthew Kenagy


    Senior Director of Sports Marketing, Caesars Entertainment

    Caesars Entertainment

    For over twenty years, Matt has been involved in various aspects of improving the guest experience in a variety of industries. With a diverse...

Program Type

  1. Program Type


  1. Track
    Non-Gaming Growth Opportunities

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