Exploring New, Non-traditional Methods to Monetize Your Gaming Floor

Slots and table games have been the tried and true revenue generators for gaming floors for decades. At the same time, the public are consuming content and experiences differently than ever before due to emerging technology. From Golf to VR, from Escape Rooms to Music experiences, we are seeing these innovations cross over to gaming environments with much more on the horizon. At the same time, the traditional operator model of spending a percentage of revenues on promotion has been supplanted in every other market sector by new models of gaming customer acquisition, retention and their corresponding valuation. • What are examples of these new and different content and experiences for gaming and how have they manifested themselves in casino environments? • What does this portend for operators and for suppliers of products and services to casinos and integrated resorts there other ways to monetize your gaming floors? • What emerging technologies present opportunities for growth and how can they be applied to your business model and loyalty program? • What operators have developed new and sustainable revenue streams and how have they done this and at what opportunity/cost? • What are the obstacles to change and how can suppliers and operators thwart them?