Go Omnichannel or Go Home

Go Omnichannel or Go Home

October 15, 2019, 11:00 AM - 12:00 PM

Veronese 2404
Language:
English
Taking an omnichannel approach is critical for casino marketing teams especially in competitive and urban/suburban markets. With changing consumer demographics, particularly with a younger audience that is using multiple devices it is truly a challenging job to efficiently manage member and guest communications. This panel discussion with industry experts will help you to adopt new techniques to reach your active players and bring back inactive players. It is essential that today's casino marketer interact with their members and guest on the channels that they are engaged with daily. In today's competitive and omnichannel environment, it is no longer enough to use a direct mail or traditional media heavy approach with limited investments in other channels. Join this session to better understand where to invest for maximum ROI.

Contributors

  • Tej Kohli

    Moderator

    CEO

    Experiture

    Tej Kohli specializes in the design and launch of innovative technology companies that help solve marketing problems. President and Founder of Indros...

  • Glenn Connolly

    Speaker

    Executive Director of Marketing

    Navajo Nation Gaming Enterprise

  • John Bellaud

    Speaker

    Chief Solutions Architect

    Indros Group

    John Bellaud is an Omni-Channel Marketing Expert with over 20 years of Digital and Direct Marketing experience. He has successfully delivered...

  • Kaitlyn Brenner

    Speaker

    Customer Experience Strategist and former VP at Rokkan

    CX Consultant

    Kaitlyn Brenner is a passionate Marketing Executive who has spent her career enabling Loyalty Marketing and enhancing Customer Experience and...

Program Type

  1. Program Type
    Interactive Panel Discussion

Categories

  1. Track
    Marketing and Analytics

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