Non-gaming Products and Services for Today's Generation of Consumers: Threats, Opportunities, or Both?

Non-gaming Products and Services for Today's Generation of Consumers: Threats, Opportunities, or Both?

October 17, 2019, 12:30 PM - 1:15 PM

Titian 2303
Language:
English
Non-Gaming revenues have grown steadily for operators, such that they are wellexceeding the returns and growth of gaming. From nightclubs to restaurants to pool clubs and entertainment, there are numerous critical ways that design and outlet selection are incorporated into the overall resort's revenue model. For some, nongaming elements have moved from loss-leader attractions to mission-critical profit spinners. For decades, casino floors have primary consisted of transactions between customers and machines. With today's consumer shifting their time and money to unique experiences, how can casinos be repositioned as entertainment destinations vs. traditional casino resorts. This session will explore the growth of these Esports, Sportsrelated venues, and other emerging trends which can drive new methods of monetization for your property. • How quickly have non-gaming revenues grown and which products and services have grown the most quickly and have the most value? • Are operators concerned about the relative decline in gaming as a part of their businesses, and if not, why not? • What is the financial performance of the non-gaming activities, which are the most profitable and why? • The growth in focus on eSports has been profound. What are the underlying key factors at play in the eSports market and do the outcomes match the hype? • Customer Experience is key: is it transactional or educational?

Program Type

  1. Program Type
    Presentation

Categories

  1. Track
    Non-Gaming Growth Opportunities

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