CASE STUDY: The Hidden Value of Secondary Play On The Casino Floor

CASE STUDY: The Hidden Value of Secondary Play On The Casino Floor

October 15, 2019, 3:00 PM - 3:45 PM

Titian 2301
Language:
English
Captured in the details of player data and market research is a road map to the potential spend of a patron. A player who is visiting to play poker that is wisely handled with service and care can be converted to the slot floor, where their increased spend means increased revenues. Service, data, and maximization are the key to extracting the true value of a patrons visit. Join this talented group as they share their methods of extrapolating bits of information and turning it into real money.

Contributors

  • Robert Burke

    Moderator

    Editor

    Indian Gaming Magazine

  • Mike May

    Speaker

    VP Table Operations, Poker and Player Development

    Pechanga Resort & Casino

    Mike May is the vice president of table operations, poker and player development at Pechanga Resort & Casino. He previously rose through the ranks...

  • Josh Nakelsky

    Speaker

    Director of CRM

    Pechanga Resort & Casino

  • Alex Rodriguez

    Speaker

    Vice President of Slots

    Pechanga Resort & Casino

  • Matt Swanson

    Speaker

    Marketing Database Manager

    Pechanga Resort & Casino

Program Type

  1. Program Type
    Presentation

Categories

  1. Track
    Tribal Gaming

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