CASE STUDY: The Hidden Value of Secondary Play On The Casino Floor

CASE STUDY: The Hidden Value of Secondary Play On The Casino Floor

October 15, 2019, 3:00 PM - 3:45 PM

Titian 2301
Captured in the details of player data and market research is a road map to the potential spend of a patron. A player who, in their stay, can be enticed to generate revenue in a multitude of areas (for example) cards and slots, as well as any other facet of the casino. Their increased spend means increased revenues. Service, data and maximization are the key to extracting the true value of a patrons visit. Join this talented group as they share their methods of extrapolating bits of information, and turning it into real money.


  • Robert Burke



    Indian Gaming Magazine

    Rob Burke is Editor & Media Director for Indian Gaming magazine, published by ArrowPoint Media. The magazine is the most widely read publication...

  • Tjeerd Brink




    CFO - Pechanga Resort and Casino

  • Stuart Kerr


    Chief Data Scientist

    Pechanga Resort Casino

    Stuart Kerr is the Chief Data Scientist at the Pechanga Resort and Casino charged with innovating and optimizing Pechanga's planning and operations...

  • Alex Rodriguez


    Vice President of Slots

    Pechanga Resort & Casino

    Alex Rodriguez serves as Pechanga Resort Casino's VP of Slot Operations. He oversees 5000+ slot units, over 350 team members which includes a 700+...

Program Type

  1. Program Type


  1. Track
    Tribal Gaming