Sports Betting Partnerships: Lessons Learned and Future Opportunities

Sports Betting Partnerships: Lessons Learned and Future Opportunities

October 17, 2019, 10:30 AM - 11:15 AM

Special Events Stage
Earning the trust of leagues and other partners has gone through dramatic change in a short time. This high powered session will highlight some prominent partnerships and discuss future opportunities. Topics will include: • Fan engagement. • Role of technology in expanding engagement and competing with/disrupting the illegal, online market. • Advertising safeguards. • Broadcast POV on sports betting expansion. • Responsibility messaging. • Perspectives on free to play.


  • Casey Clark


    SVP of Communications

    American Gaming Association (AGA)

    Casey Clark is senior vice president, strategic communications of the American Gaming Association (AGA). In his role, Clark is responsible for...

  • Ezra Kucharz


    Chief Business Officer


    Ezra Kucharz joined DraftKings as chief business officer in October 2017. In this role, Kucharz is responsible for DraftKings' business and corporate...

  • Scott Kaufman-Ross


    Senior Vice President, Head of Fantasy & Gaming

    National Basketball Association (NBA)

    As Head of Fantasy & Gaming for the NBA, Scott Kaufman-Ross oversees all initiatives related to the league's commercial endeavors in the fantasy...

  • Jeff Eisenhart


    VP of Sports Partnerships & Activations

    MGM Resorts International

    Jeff Eisenhart, Vice President of Sports & Activation, has oversight of all sports partnerships and activation initiatives including Sports Strategy...

  • Mike Morrison


    VP, Business Development


    Mike Morrison was named Vice President, Business Development in January 2018. In this role, he leads a team that identifies and builds new business...

Program Type

  1. Program Type
    Interactive Panel Discussion


  1. Track
    Sports Betting Symposium