Sports Betting Partnerships: Lessons Learned and Future Opportunities

Sports Betting Partnerships: Lessons Learned and Future Opportunities

October 17, 2019, 10:30 AM - 11:15 AM

Special Events Stage
Language:
English
Earning the trust of leagues and other partners has gone through dramatic change in a short time. This high powered session will highlight some prominent partnerships and discuss future opportunities. Topics will include: • Fan engagement. • Role of technology in expanding engagement and competing with/disrupting the illegal, online market. • Advertising safeguards. • Broadcast POV on sports betting expansion. • Responsibility messaging. • Perspectives on free to play.

Contributors

  • Casey Clark

    Moderator

    SVP of Communications

    American Gaming Association (AGA)

    Casey Clark is senior vice president, strategic communications of the American Gaming Association (AGA). In his role, Clark is responsible for...

  • Ezra Kucharz

    Speaker

    Chief Business Officer

    DraftKings

    Ezra Kucharz joined DraftKings as chief business officer in October 2017. In this role, Kucharz is responsible for DraftKings' business and corporate...

  • Scott Kaufman-Ross

    Speaker

    Senior Vice President, Head of Fantasy & Gaming

    National Basketball Association (NBA)

    As Head of Fantasy & Gaming for the NBA, Scott Kaufman-Ross oversees all initiatives related to the league's commercial endeavors in the fantasy...

  • Jeff Eisenhart

    Speaker

    VP of Sports Partnerships & Activations

    MGM Resorts International

    Jeff Eisenhart, Vice President of Sports & Activation, has oversight of all sports partnerships and activation initiatives including Sports Strategy...

  • Mike Morrison

    Speaker

    VP, Business Development

    ESPN

    Mike Morrison was named Vice President, Business Development in January 2018. In this role, he leads a team that identifies and builds new business...

Program Type

  1. Program Type
    Interactive Panel Discussion

Categories

  1. Track
    Sports Betting Symposium

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