Breaking Through, or Completely Avoiding, the Crowded Mobile Marketplace?

Breaking Through, or Completely Avoiding, the Crowded Mobile Marketplace?

October 17, 2019, 1:00 PM - 1:15 PM

Expo Hall: Innovation Lab Booth 5833
Language:
English
Mobile games generated over $70 billion worldwide in 2018, while over $100 billion was spent trying to acquire mobile game customers in the same year. Not only is it costing game companies more to market their games, developers have spent billions to drive traffic to app stores... AND those app stores take 30 percent of the sales! It's time for the industry to take a step back, re-evaluate and shift our strategy. In this discussion, social casino game developer FlowPlay will discuss the pros and cons of launching in mobile marketplaces, such as Apple's App Store and Google Play.

Contributors

  • Derrick Morton

    Speaker

    CEO

    FlowPlay

    Derrick Morton, co-founder and CEO of Seattle-based FlowPlay, has been an entrepreneur, leader and innovator in the digital entertainment industry...

Program Type

  1. Program Type
    Presentation

Categories

  1. Track
    Innovation Lab

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