“From the Desk Of…” is a series from the G2E Insider written by G2E community members to share their knowledge with the wider gaming industry. In this edition, Annette Aguirre, Gaming Sales Director at Design Collective by Cintas, dives into reimagining apparel in gaming and the influence of G2E on their business.

In today’s world of gaming, guests arrive expecting excellence. The challenge? Meeting and exceeding those expectations at every turn. In an industry where brand image and service are everything, your team’s apparel is more than just a uniform decision. It’s a strategic asset and opportunity to set your property, brand, and team apart. 

At this year’s Global Gaming Expo, I had the privilege of watching our team at Design Collective by Cintas bring a vision to life one that has been years in the making. The fashion show we hosted at CHICA inside The Venetian wasn’t just a showcase of garments. It was a statement about where our industry is headed and how apparel can play a transformative role in that journey. 

As someone who has spent years working with gaming professionals, I’ve seen firsthand how uniforms can either empower or inhibit. They’re more than fabric and fit — they’re a reflection of brand identity, employee pride, and operational excellence.  

The runway featured looks designed for the real demands of gaming environments from concierge desks to casino floors. Our models wore pieces that blended luxury fabrics with performance-driven details. Breathable knits, stretch tailoring, and silhouettes that move with the wearer, crafted to ensure that every role feels outfitted with purpose. Because when employees feel confident in what they wear, it shows up in every guest interaction. 

This wasn’t just about aesthetics. It was about shifting the mindset around uniforms. Too often, apparel is treated as a line item or an afterthought. We believe it should be a brand asset. A tool for storytelling. A way to express the values that define your property and elevate your guest experience. 

Design Collective by Cintas is built on that philosophy. We offer tailored apparel programs that scale with your brand, backed by the operational strength of Cintas and driven by boutique design capabilities. Whether you’re refreshing, rebranding, or redefining your image, we’re here to help you outfit your team with solutions that inspire, perform and deliver. 

As the gaming landscape continues to evolve, so do expectations. Guests are looking for experiences that feel intentional and elevated. Employees are seeking comfort, confidence, and connection to the brand they represent. Apparel can and should meet both needs. 

I invite you to explore what’s possible when you rethink your approach to uniforms. Let’s start a conversation about how apparel can help your brand show up at its best. 

Annette Aguirre is the Gaming Sales Director at Design Collective by Cintas, where she helps gaming and hospitality brands elevate their image through strategic, performance-driven apparel solutions.