PGA Show Education Conference content is available on PGA Show Connects, and you can watch recordings of most of the in-person sessions from the 2022 PGA Show, available through the summer and in time for close of this year’s MSR Credit cycle (June 15, 2022). This month we highlight some of the women-lead presentations and sessions from great female speakers. Find more sessions like these by registering for PGA Show Connects at Virtual.PGAShow.com.

2022 PGA Show “Full Conference” or “All-Access” Pass holders have on-demand access to these sessions at no extra charge.

MSR credits for PGA Professionals are available. The current MSR credit cycle ends June 15, 2022.

‘Props and Fixtures to Maximize Product Sales’ with Jacinta Courter, Retail Merchandise Sales Manager at Daniel Island Club

Merchandisers know the importance of visual merchandising. Jacinta Courter walks through three components of a modernized visual-skills foundation: the principles of building displays and using props, optimizing the shop floor, and incorporating the character of your facility into the customer experience. 

‘Good, Better, Best Merchandising Practices’ with Leigha Turner, AGM Regional Director, Owner Retail Resolutions, LLC

This session offers tools to evaluate your golf retail business, whether it’s public, private or resort. These tools include promotions, pricing and visual merchandising. With real examples of in-store visuals and sourcing, you’ll leave this presentation with actionable steps to improve your business. 

‘Golf Shop Key Metrics for Planning in 2022’ with Tracy Moffatt, Golf Retail Consultant & Adjunct Professor, Florida Gulf Coast University

Learn to analyze and grow your business with key metrics, like retail sales, cost of goods sold, gross profit and dollars per round. These tips will help you better track and analyze your store’s metrics against national benchmarks to compare how your store is doing, especially in the context of COVID-19 and supply-chain challenges. 

‘Top Trends in Social Media Today: Best Practices to Achieve Proven Results in 2022 and Beyond’ with Jennifer Morton, Marketing Manager for the Association of Golf Merchandisers

Get an overview of the latest social media trends and ideas for content creation. This includes best practices for using Facebook to create community, navigating Instagram and video storytelling. You’ll leave the session with practical tips for engaging your audience and sharing your brand.